Nikhil Mathur currently serving as Managing Director of GfK in India and is based out of Gurgaon (India). He is also the APAC leader for data partnership and Innovation.

He joined GfK in 2010 and has been instrumental in setting up new market measurements for the Technology Goods sector in South Asia, during his previous role as Director for South Asia market.

Nikhil has worked with prominent research organizations such as GfK Nielsen India Pvt. Ltd and KANTAR IMRB, consulting various Indian and Fortune 500 companies for over 20 years. His core expertise lies in evaluating Point of Sales Analytics and developing strategies for clients in the Telecom, IT and Electronics industries.

With vast experience in consumer and retail research, today, Nikhil guides GfK clients to make informed choices in their market research journey.

Nikhil is also an active speaker at prestigious industry forums and seminars.