CEO, Bisleri International

Angelo George is the CEO of Bisleri International Pvt. Ltd. With over three decades of experience in the corporate realm, Angelo has been associated with leading organisations in FMCG, Consumer Durables & Pharmaceutical industries and served leadership roles. Angelo is a transformational leader with a deep understanding of the pulse of the market with a passion for innovating and being ahead of time.

An avid brand-builder, Angelo has provided strategic direction and built new businesses & platforms to enhance consumer engagement. Under his aegis, Bisleri has registered the highest growth rate strengthening its position as a market leader. Bisleri leveraged its best-in-class network and the E-commerce platform ‘Bisleri@Doorstep’ by directly reaching out to consumers and providing exemplary service during the pandemic. The humour-laced brand communication sharply differentiates Bisleri from other brands as the clear category leader. Bisleri launched a new product range of Fizzy fruit drinks and entered the health and hygiene category, introducing hand purifiers.

Bisleri has been pivoting the role of an environment-conscious brand undertaking sustainability initiatives towards championing plastic and water neutrality. The organisation has been recycling more plastic than what is sold and harvesting more water than every litre extracted and processed.

Angelo graduated from Madras Christian College and holds a PGDM from Bangalore University. He has also completed an Advanced Global Management Program from ISB Hyderabad & Kellogg School of Management, Chicago. Prior to Bisleri, Angelo was with Emami Ltd as Chief Operating Officer. He has also spent over two decades in leadership positions with Hindustan Unilever and Dabur India.