Namrata Rana is Director-Strategy and Brand, at Futurescape. She helps companies and foundations build sustainable experiences. She is visiting Faculty at IIM Udaipur and India Ambassador of University of Cambridge Institute for Sustainability Leadership.
I believe that this is the time to create a better world. Working towards the common good has to take primacy and be the defining metaphor of our times. For this, we don’t just need big words but things that build trust, transparency and believability at scale.
I help brands reconsider what the new health, new retail, new transport, new tech and new work will be like. I help them redesign and recreate, responsive and responsible experiences. Deep insights and on ground research are then used to create technology enabled sustainability solutions for brands.
Sustainability and responsibility need processes and technology as enablers. That’s a core element of our work.